Click042 was at the Golden Royale Hotel on 4th October to witness the unveiling of a revolutionary new Malt drink called Malta Guinness Herbs Lite.
Malta Herbs Lite is the first light malt drink in Nigeria and gives consumers a combination of the great tasting goodness they have come to expect from Malta Guinness as well as a unique combination of herbal extracts and even less sugar than the majority of malt drinks in the market.
The Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa said “At Guinness Nigeria, we are known for our consistency in delivering great brands and ground-breaking innovations that give our consumers unique experiences. Malta Herbs Lite is a product that is positioned to redefine the experience in the malt beverage market as it is masterfully crafted with natural herb extracts to give malt drinkers even more flavour in their drink, with even less sugar.
At the media launch to announce the new drink, the Marketing & Innovation Director, Guinness Nigeria Plc, Mr. Rob Hobart, said Malta Herbs Lite is a result of extensive consumer research and testing.
“Malta Herbs Lite is the first malt drink with the added benefit of herbal goodness. Packed with all the refreshing goodness of Malta Guinness, great tasting natural herbs and even less sugar than most mainstream malt drinks, Malta Herbs Lite will give you more than you expect in a malt drink”.
According to Hobart, most malt drinks contain 11% sugar or more. Malta Herbs Lite is the first ‘Light’ malt drink in Nigeria with just 8% sugar, making it the ideal choice for Nigerians who want a lower sugar malt drink but don’t want to compromise on taste. With Malta Herbs Lite you get even more flavour with even less sugar!
Alongside Malta Guinness, Malta Herbs Lite will give Nigerians even more choice in high quality malt drinks. Malta Herbs Lite comes cheerful packing, available in bottles or cans.